The story of 400 Conejos, Mexico’s #1 Mezcal, begins with a native Mesoamerican religious tradition that allowed only priests to establish a channel of communication with the gods. To achieve it, they practiced ritual drinking of beverages made from agave. Such drinks were exclusively for religious ceremonies and for the spiritual elite. The gods of the drinks were called collectively centzon totochtin (400 rabbits) in Nahuatl. The number 400 was synonymous with “innumerable” and” uncountable”. It is believed that the spirit of the 400 rabbits carries on to this day in each bottle of this fine mezcal. The best agaves are selected after cultivation and cooked in traditional cone-shaped wood ovens. The wood is lit and volcanic rocks are placed on top of it in a pyramid shape. Finally, the oven is covered with cloth and earth and cooked for 3-5 days. Once cooked, the piñas are milled with a stone and kept in a wooden tub for fermentation. 400 Conejos Joven is double distilled and bottled to enjoy at 80 proof.
